J. C. Penney Company, Inc., through its subsidiary, J. C. Penney
Corporation, Inc., sells merchandise through department stores in the
United States. The company sells family apparel and footwear,
accessories, fine and fashion jewelry, beauty products, and home
furnishings, as well as provides various services, including styling
salon, optical, portrait photography, and custom decorating. As of
January 30, 2016, it operated approximately 1,021 department stores in
49 states and Puerto Rico.
Take a look at the 1-year chart of JC (NYSE: JCP) below with added notations:
After hitting new 52-week lows in January, JCP rallied strongly
towards new highs, and in February the stock actually broke through the
$10, 52-week high resistance (green). JCP gained 20 percent from that
breakout point, and now the stock is doubling back to retest the old $10
resistance as a new support.
The Tale of the Tape: JCP broke its 52-week
resistance at $10 earlier this year. The possible long position on the
stock would be on a pullback down to that level with a stop placed under
it. A break back below $10 could negate the forecast for a continued
move higher.
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