A Head and Shoulders (H&S) pattern is a reversal pattern that forms
after an uptrend. A textbook H&S pattern starts to form when a stock
rallies to a point and then pulls back to a particular level (left
shoulder). Next, the stock will rally again, but this time to a higher
peak (head) than the previous one. After forming the head, the stock
will pull back to the same support that the first shoulder did. Finally,
the stock rallies a 3rd time, but not as high as the head (right
shoulder). The level that has been created by all 3 of the pullbacks is
simply a support level referred to as the "neckline". The formation of
an H&S pattern warns of a potential reversal of the uptrend into a
possible downtrend.
Apple, Inc., together with subsidiaries, designs, manufactures, and
markets mobile communication and media devices, personal computers, and
portable digital music players; and sells related software, services,
peripherals, networking solutions, and third-party digital content and
applications worldwide. Its products and services include iPhone, iPad,
Mac, iPod, Apple TV, the iOS and Mac OS X operating systems, iCloud, and
various accessory and support offerings, as well as a range of consumer
and professional software applications. The company sells its products
and services to consumers, small and mid-sized business, education,
enterprise, and government customers through its retail stores, online
stores, and direct sales force, as well as through third-party cellular
network carriers, wholesalers, retailers, and value-added resellers. In
addition, it offers various third-party iPhone, iPad, Mac, and iPod
compatible products, including application software, printers, storage
devices, speakers, headphones, and other accessories and peripherals,
through its online and retail stores; and digital content and
applications through the iTunes Store, App Store, iBookstore, and Mac
App Store.
To review the H&S pattern that has formed on Apple's stock, please
take a look at the 1-year chart of AAPL (Apple, Inc.) below with my
added notations:
AAPL has been on a 4-month rally since its April-May correction. Over
the last (2) months, AAPL has created a very important level at $650
(blue), which would also be the "neckline" support for the H&S
pattern. Above the neckline you will notice the H&S pattern itself
(red). Confirmation of the H&S occurred when AAPL broke its $650
"neckline" support. The stock should be moving lower from here.
Keep in mind that simple is usually better. Had I never pointed out this
H&S pattern, one would still think this stock is moving lower
simply if it broke below the $650 support level. In short, whether you
noticed the pattern or not, the trade would still be the same: On the
break below the key $650 level.