Everyone knows fashion retailing is a cyclical business. The better the
economy
is, the more consumers spend. Conversely, when the economy is weak,
people tend to stay at home and keep their purse strings tied tight. As a
result, when it looks an economic rough patch is on the horizon,
investors steer clear of retailers that sell anything but the basic
necessities of life. After all, looking good isn't quite as important
during tough times.
But there's just one problem with that strategy: Sometimes that
mindset doesn't quite work to investors' advantage. Right now, for
example, there's one retailer that's managed to grow its top and
bottom line for years now, no matter what kind of economic environment.
Better yet, the
stock has shrugging off
bear markets on its way to becoming one of top-performing
stocks for the past 10 years, rising more than 650%. And the next several years don't look like they're going to be any different.
Amazing stats
The Buckle (NYSE: BKE)
is a small-cap retailer made up of more than 400 stores selling
competitively-priced casual apparel, footwear and accessories for young
men and women. But this description doesn't do the stock justice. A few
key statistics and figures paint the true picture.

The company has had 10 straight years of rising
revenue, from $401 million in 2003 to $1.06 billion in fiscal 2012. (Even when the
recession was hitting other retailers in 2008, The Buckle kept chugging.)
Profits have also been rising for 10 straight years, from $32 million
in 2003 to $151.5 million in fiscal 2012. The fact that the company
didn't have to slash prices and crimp margins when things got rough
during the Great Recession underscores just how in touch The Buckle is
with consumer demand, walking that fine line between "needs" and
"wants."
Net margin growth in eight of the
past 10 years -- from 8% in 2003 to 14.2% in fiscal 2012 -- is just as
impressive. This is because, for many retailers, expansion comes at the
expense of margins. For The Buckle, however, growth has scaled quite
nicely, as it has actually achieved an economy of scale.
These are phenomenal stats, not just for retailing, but for any kind of business. Take a look at the chart below...
What gives?
The growth streak almost seems too good to be true, prodding
cautious investors to wonder whether such a track record is truly
sustainable. Well, it is sustainable, because The Buckle has managed to
do a handful of things consistently, which most other retail companies
never even come close to doing.
(more)
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