The Holy Grail of
investing has always been spotting the bubble before it pops. Riding the
wave of exuberance and selling out just before the
market collapses has made billionaires and gurus, while leaving the rest of the buyers back where they started.
While most investors like to look for bubbles in
stocks that
Wall Street is hyping on the
upside, most don't realize it can work the other way around as well.
Sometimes, a company can be so hated and be the target of so much
negative sentiment, the herd piles on to push it further down. This is
most commonly done through short-selling, or borrowing and then selling
the
shares with the promise to buy them back later. If the
stock price retreats, then the short seller makes
money.
But just as a market bubble can burst when there are no more buyers,
a short-seller bubble can burst when there are no more sellers. You
see, all the investors who borrowed the shares must buy them back at
some point. If the company catches some good news, or at least less bad
news as expected, then the short-sellers may not be able to find willing
sellers without
offering higher prices. This phenomenon is known as a
short squeeze.
(more)
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