Take a look at the 1-year chart of J&J (NYSE: JNJ) below with the added notations:
Through all of its ups and downs, JNJ is sitting right about where it was at this time last year. During that time, the $96 price level has become very important to the stock. Not only has the $96 level been a repeated support (green), but that level was also a brief resistance area (red) back in the fall. Now that JNJ is back above it, $96 is acting as support once again.
The Tale of the Tape: JNJ has a key level at $96. A trader could enter a long position on a pullback to $96 with a stop placed under the level. However, if traders are bearish on the stock, a short trade could be made instead on a break of the $96 support.