Brown & Brown, Inc., a diversified insurance agency, engages in the
marketing and sale of insurance products and services in the United
States. Its Retail division provides insurance products and services to
commercial, public and quasi-public entity, professional, and individual
customers. This division offers property insurance relating to physical
damage to property, and resultant interruption of business or extra
expense caused by fire, windstorm, or other perils; casualty insurance
relating to legal liabilities, workers compensation, and commercial and
private passenger automobile coverage. The company's National Programs
division offers professional liability and related package insurance
products for dentists, lawyers, accountants, optometrists, opticians,
insurance agents, financial service representatives, benefit
administrators, real estate brokers, real estate title agents, and
escrow agents. The company's Wholesale Brokerage division markets and
sells excess and surplus commercial insurance products and services to
retail insurance agencies. Its Services division offers
insurance-related services, including third-party claims administration
and comprehensive medical utilization management services for the
workers compensation and various liability arenas.
Please take a look at the 1-year chart of BRO (Brown & Brown, Inc.) below with my added notations:
BRO had been moving higher from November until the beginning of July.
Since May, the stock has created a very important support level at $25
(red), which was also a key resistance prior to May. That $25 level is
the "neckline" support for BRO's head and shoulders (H&S) pattern.
Above the "neckline" you will notice the H&S pattern itself (navy).
Confirmation of the H&S would occur if the stock broke below its $25
"neckline". If BRO breaks that level, the stock should move lower from
there.
Keep in mind that simple is usually better. Had I never pointed out this
H&S pattern, one would still think this stock is moving lower
simply if it broke below the $25 support level. In short, whether you
noticed the pattern or not, the trade would still be the same: On the
break below the key $25 level.