Tuesday, July 28, 2015

Brunswick Corporation (NYSE: BC)

Brunswick Corporation designs, manufactures, and markets recreation products in the United States and internationally. The company’s Marine Engine segment offers outboard engines, sterndrive propulsion systems, and inboard engines under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Sport Jet and Mercury Jet Drive, MotorGuide, Axius, and Zeus brands; and marine electronics and control integration systems, steering systems, instruments, controls, propellers, trolling motors, fuel systems, service parts, and marine lubricants under the Quicksilver, Mercury Precision Parts, Mercury Propellers, Attwood, Land N Sea, Kellogg Marine Supply, Diversified Marine Products, Bell Recreational Products, Sea Choice, and MotorGuide brands, as well as supplies integrated diesel propulsion systems.
Take a look at the 1-year chart of Brunswick (NYSE: BC) with the added notations:
1-year chart of Brunswick (NYSE: BC)
BC has been trading sideways for all of 2015. Along the way, the stock has found support at $50 (green) several times. Now that the stock appears to be falling back down to that support level again, traders could expect some sort of bounce. However, if the $50 support were to break, lower prices should follow.

The Tale of the Tape: BC has an important level of support at $50. A trader could enter a long position at $50 with a stop placed under the level. If the stock were to break below the support a short position could be entered instead.

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