Express, Inc. operates as a specialty apparel and accessory retailer
primarily in the United States. Its stores provide apparel and
accessories for women and men between 20 and 30 years old across various
aspects of the lifestyles comprising work, casual, jeanswear, and
going-out occasions. As of August 27, 2014, it operated approximately
630 retail stores located primarily in shopping malls, lifestyle
centers, and street locations in the United States, Canada, the District
of Columbia, and Puerto Rico. Express, Inc. also distributes its
products through the company’s e-commerce Website, express.com, as well
as franchisees Express stores in Latin America and the Middle East.
Take a look at the 1-year chart of Express (NYSE: EXPR) with the added notations:
After declining into May, EXPR has traded in a large sideways range.
During the May to October timeframe, the stock has also created a key
level at $14 (green). You can see how that level has been both a prior
resistance and a prior support. Now, the stock has approached $14 again
and that could provide another bounce higher.
The Tale of the Tape: EXPR has a key level of
support at $14. A trader could enter a long position at $14 with a stop
placed under the level. If the stock were to break below the support a
short position could be entered instead.
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