Krispy Kreme Doughnuts, Inc., together with its subsidiaries,
operates as a branded retailer and wholesaler of doughnuts, beverages,
and treats and packaged sweets worldwide. It owns and franchises Krispy
Kreme stores. As of December 12, 2013, the company operated
approximately 810 stores worldwide. It also produces doughnut mixes and
doughnut-making equipment. The company was founded in 1937 and is
headquartered in Winston-Salem, North Carolina.
Please take a look at the 1-year chart of KKD (Krispy Kreme Doughnuts, Inc.) below with my added notations:
Other than a slight setback at the end of August, KKD had been flying
high for most of last year. However, the stock had an even larger
setback at the beginning of December.
A level that seems to stand out on the stock during the last eight
months is $18 (blue). You can see how $18 has been both support and
resistance since the end of May. In addition, the stock has also hit $20
as resistance on multiple occasions (red).
The Tale of the Tape: KKD is stuck between key
levels of $18 and $20. Traders could enter a long trade at $18, or on a
break above $20. A short trade could be made on a break below $18 or on a
rally up to $20.
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