Starbucks Corporation operates as a roaster, marketer, and retailer
of specialty coffee worldwide. The company operates in four segments:
Americas; Europe, Middle East, and Africa; China/Asia Pacific; and
Channel Development. The company’s stores offer coffee and tea
beverages, packaged roasted whole bean and ground coffees, single serve
products, and juices and bottled water. Its stores also provide fresh
food offerings; ready-to-drink beverages; and various food products,
such as pastries, and breakfast sandwiches and lunch items, as well as
beverage-making equipment and accessories.
Take a look at the 1-year chart of Starbucks (NASDAQ: SBUX) below with my added notations:
SBUX has formed a relatively clear up-channel chart pattern over the
last 5 months. A channel is simply formed through the combination of a
trend line support that runs parallel to a trend line resistance. When
it comes to channels, remember that any (3) points can start the
channel, but a 4th point or more confirms it. You can see that SBUX has
several points of channel resistance (red) and support (blue).
The Tale of the Tape: SBUX has formed an up-channel.
A long trade could be entered on a pullback down to the channel
support, which is currently approaching $56. Short opportunities would
be on rallies up to channel resistance, which the stock just hit, or on a
break of channel support.
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