Analyst Dean Prissman started coverage of Sugar Crush Saga publisher King with a bullish "overweight" rating and an $18 price target. It's a call that represents 22% in upside for the stock from where it was when the Morgan Stanley note was published. Prissman is impressed by King's ability to cross-promote its games across its growing network of more than 350 million players, something that is validated by checking the charts of the highest grossing games. (more)
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