Ralph Lauren Corporation designs, markets, and distributes lifestyle
products worldwide. The company operates in three segments: Wholesale,
Retail, and Licensing. It offers apparel, including a range of men’s,
women’s, and children’s clothing; accessories, which comprise footwear,
eyewear, watches, fine jewelry, hats, belts, and leather goods, such as
handbags and luggage; home products consisting of bedding and bath
products, furniture, fabrics and wallpapers, lightings, paints,
tabletops, and giftware; and fragrances. Ralph Lauren Corporation sells
its products to department stores, specialty stores, and golf and pro
shops, as well as through its retail stores, concession-based
shop-within-shops, and its e-commerce sites. The company also sells its
apparel, home, and other products through licensing alliances.
Take a look at the 1-year chart of Ralph (NYSE: RL) below with added notations:
After a rough slide in January, February and March, RL started
trading sideways over the following 5 months. While in the sideways
move, the stock has formed a common pattern known as a rectangle. A
minimum of (2) successful tests of the support and (2) successful tests
of the resistance will give you the pattern.
RL’s rectangle pattern has formed a resistance at $140 (red) and a
$127.50 support (green). At some point the stock will have to break one
of the two levels.
The Tale of the Tape: RL is trading within a rectangle
pattern. The possible long positions on the stock would be either on a
pullback to $127.50 or on a breakout above $140. The ideal short
opportunity would be on a break below $127.50.
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