Saturday, May 23, 2015

Why Shake Shack SHAK Is a Bad Investment

Millions of investors and everyday Americans have discovered Shake Shack’s high-end hamburgers. They taste great, and the new chain is a snazzy place to hang out.
Logically, they assume that the novel experience will translate into a great investment. Indeed, SHAK gained 8.47% in yesterday’s trading session to close near $90 (an all-time high), thanks in part to headlines from this week like these:
Is Shake Shack The New Chipotle? – Yahoo! Finance
Shake Shack Is Considering a Chik-Fil-A Killer – Business Insider
Shake Shack Continues to Defy Gravity, Surges to Fresh All-Time Highs – Briefing.com
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