Monday, May 11, 2015

Starbucks (NASDAQ: SBUX)

Although it may sound cliche, the trend truly is your friend. Throughout this bull market, stocks in rising trends have continued to rise and stocks in falling trends continued to fall. We can see this stark contrast in two coffee stocks.
Last month, Starbucks (NASDAQ: SBUX) gapped up 4% the morning after its strong fiscal second-quarter earnings. Keurig Green Mountain (NASDAQ: GMCR) missed estimates Thursday and gapped down nearly 12% on the day's open.
The difference was the prevailing trend for each stock. Starbucks was rising nicely while Green Mountain was in a bear market.  (more)

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