Thursday, May 21, 2015

Sell Keurig Green Mountain (NASDAQ: GMCR)

Keurig Green Mountain Score: 29

Last and certainly least, is Keurig Green Mountain (NASDAQ: GMCR) with a score of 29.

The company also recently reported worse-than-expected sales and earnings, and management lowered expectations for the remainder of 2015 on weak sales of its new coffee brewer.

Consumers seemed displeased with the high price tag and the fact that the Keurig 2.0 was designed it to be incompatible with refillable K-Cups and third-party brew pods. The company saw the error of its ways and announced this month that it would rectify the situation, but it may be too little too late.

On the chart, GMCR sports a large head-and-shoulders top with a downside price projection of below $80.


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