It was a tricky year for social media stocks. The top players
continued to generate robust growth in user statistics. Yet many social
media platforms have yet to translate traffic to real monetization and
revenue growth.
Facebook, Inc. (Nasdaq: FB)
is the obvious exception. The company delivered a range of solid growth
metrics, and its shares have risen more than four-fold from 2012 lows.
The rest of the group hasn't kept pace. Shares of Yelp Inc. (NYSE: YELP) were down roughly 20% last year and professional platform LinkedIn Corp. (NYSE: LNKD), which continues to cement its industry leadership, was only able to squeak out a 7% gain.
In a moment, I'll mention my favorite social media stock for the year ahead, even though its shares sank more than 40% in 2014. (more)
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