Investors are not very excited about Google (NASDAQ: GOOG ) (NASDAQ: GOOGL )
stock lately: Shares of the search powerhouse have fallen by 13% from
their highs of the year, as the company delivered disappointing results
for the last quarter and investors are becoming increasingly worried
about the competitive risk that Facebook (NASDAQ: FB ) represents.
On the other hand, Google is still a rock-solid player in the much
promising online advertising industry, and current valuation looks like
an attractive entry point in such a profitable growth company.
The challenges
The online advertising industry
is inherently dynamic, and it's gone through important changes over the
last several years. The mobile computing revolution is offering enormous
potential for growth, as global consumers are spending an increasing
amount of their time online via multiple screens. However, growing
supply is having a negative impact on ad prices, which is a negative
factor for Google. (more)
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