Bitauto Holdings Limited provides Internet content and marketing
services for the automotive industry primarily in the People’s Republic
of China. The company operates in four segments: bitauto.com Advertising
Business, EP Platform Business, taoche.com Business, and Digital
Marketing Solutions Business. The company also distributes its dealer
customers’ automobile pricing and promotional information through its
partner Websites, including portals operated by Tencent, Netease, and
Qihoo 360, as well as social networking Websites and Internet video
Websites. In addition, it provides customer services and training to
dealer customers.
Take a look at the 1-year chart of Bitauto (NYSE: BITA) with added notations:
BITA has been moving higher throughout most of 2014. However, the
majority of the stock’s run has come over the most recent 6-7 months.
During that time, the stock has formed a trendline of support (blue)
that it has been bouncing on top of.
Always remember that any (2) points can start a trendline, but it’s
the 3rd test and beyond that confirm its importance. BITA’s trendline
seems to be important now that it has been tested 3 separate times.
The Tale of the Tape: BITA has created a 6-month
trendline of support. A long position could be entered on a pullback to
that trendline, which is currently sitting right around $75, with a stop
placed below that level. A short position could be entered if the stock
were to break the trend line support.
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