Friday, September 19, 2014

Coca-Cola Enterprises Inc (NYSE: CCE)

Coca-Cola Enterprises, Inc. produces, distributes, and markets nonalcoholic beverages. It provides still and sparkling waters, flavored waters, juice and juice drinks, sports drinks, energy drinks, teas, and coffees. The company offers its products primarily under Coca-Cola, Diet Coke/Coke Light, Fanta, Coca-Cola Zero, Capri-Sun, Schweppes, Sprite, Chaudfontaine, Minute Maid, Oasis, Dr. Pepper, Monster, Nalu, Relentless, and POWERade Energy brands. It distributes its products through retailers, wholesalers, and other customers; and through licensed territory agreements in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.
Take a look at the 1-year chart of Coca-Cola (NYSE: CCE) with the added notations:
1-year chart of Coca-Cola (NYSE: CCE)
After rallying into March, CCE has held a very important level of support at $44 (purple) for most of the following 6 months. No matter what the market has done during that time, CCE has always found support at that level when tested. Now, the stock seems to be approaching $44 again and that could provide another bounce higher.

The Tale of the Tape: CCE has a key level of support at $44. A trader could enter a long position at $44 with a stop placed under the level. If the stock were to break below the support a short position could be entered instead.
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