Macy’s, Inc. operates stores and Internet Websites in the United
States. Its stores and Websites sell a range of merchandise, including
apparel and accessories for men, women, and children; cosmetics; home
furnishings; and other consumer goods. The company also operates
Bloomingdale’s Outlet stores that offer a range of apparel and
accessories, including women’s ready-to-wear, fashion accessories,
jewelry, handbags, and intimate apparel, as well as men’s, children’s,
and women’s shoes. As of February 25, 2014, it operated approximately
840 stores under the Macy’s and Bloomingdale’s names in 45 states of the
United States, the District of Columbia, Guam, and Puerto Rico, as well
as the macys.com and bloomingdales.com Websites; and 13 Bloomingdale’s
Outlet stores.
Take a look at the 1-year chart of Macy’s (NYSE: M) with my added notations:
With the exception of a brief break in April, and another in May, M
has been range bound since March. Over that period of time the stock has
formed a clear resistance at $60 (red). In addition, the stock has also
created a common level of support at $56 (blue), which had also been
resistance prior. At some point the stock will have to break one of the
two levels that the consolidation has created.
The Tale of the Tape: M has clear levels of support
($56) and resistance ($60). The possible long positions on the stock
would be either on a pullback to $56, or on a breakout above $60. The
ideal short opportunity would be on a break below $56.
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