Aéropostale, Inc., together with its subsidiaries, operates as a
mall-based specialty retailer of casual apparel and accessories. It
provides a collection of apparel, including graphic t-shirts, tops,
bottoms, sweaters, jeans, outerwear, and accessories for 14 to 17
year-old young women and men. The company also offers casual clothing
and accessories focusing on kids between the ages of 4 and 12. As of
December 4, 2013, it operated 902 Aeropostale stores in 50 states and
Puerto Rico, 79 Aeropostale stores in Canada, and 151 P.S. from
Aeropostale stores in 31 states and Puerto Rico. In addition,
Aéropostale, Inc. markets its products through its Websites,
www.ps4u.com, and www.aeropostale.com, as well as its licensees operate
88 Aeropostale stores, and 1 Aeropostale and P.S. from Aeropostale
combination store in the Middle East, Asia, Europe, and Latin America
under various licensing agreements. It also sells fashion footwear,
contemporary apparel, and other accessories through GoJane.com.
Please take a look at the 1-year chart of ARO (Aeropostale, Inc.) below with my added notations:
This stock is very simple. ARO had held a very important level of
support at $8 (blue) for over 4 months. Regardless of what the market
had or had not done over that period of time, the stock had never broken
the $8 level – up until mid-January. After falling down to $6 the stock
has now managed to rally back up and appears to be on course for a test
of that previous $8 support.
The Tale of the Tape: ARO had a key level of support
at $8 that should now act as resistance. A trader might want to enter a
short trade at or near the $8 level with a stop placed above that
level. A break back above $8 would negate the forecast for a move lower.
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