Imagine being in the market to buy a used car.
You scan the car dealership lot and there are two choices that catch your eye…
One is a sleek coupe with fancy rims and a loud exhaust. It looks and sounds fast.
The other is an unassuming sedan. It has conservative trim and an engine that squeals.
The salesman looks on in amazement as you tell him that you’d like to purchase the plain four-door. (more)
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