Responsys, Inc. provides email and cross-channel marketing solutions
that enable companies to engage in relationship-based marketing across
various interactive channels. The company offers Responsys Interact
suite, a software-as-a-service platform that provides marketers with a
set of integrated applications to create, execute, optimize, and
automate marketing campaigns across various channels, including email,
mobile, social, the Web, and display. Its platform also leverages
third-party applications and data from real-time sources allowing
customers to deliver targeted content to its customers and known
prospects as part of their interactive marketing campaigns. In addition,
the company provides professional services, such as strategic,
creative, deliverability, campaign, education, and technical services.
Please take a look at the 1-year chart of MKTG (Responsys, Inc.) below with my added notations:
After rallying from beneath $6 to $18 in September, MKTG formed a
solid resistance at that $18 (blue). Earlier this month, the stock
pushed through that resistance on a large increase in volume. Now, MKTG
is clearly resisting $20 (red).
The Tale of the Tape: MKTG has a level of resistance
at $20 and support at $18. A long trade could be made on a break
through $20, or on a pullback to $18, with a stop placed under the level
of entry. Traders could also enter a short trade on a break below $18.
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