The final quarter is around the corner and retailers are pinning their hopes on the upcoming holiday season, which is generally a ‘Make or Break’ for retailers as it accounts for nearly 20 – 40% of the annual sales. So the question arises: Will this holiday season meet retailers’ expectations?
The predictions, however, do not seem overwhelming. The National Retail Federation – the largest retail trade association – anticipates November and December sales to grow 3.9% to nearly $602.1 billion, an improvement from the 3.5% rise in the comparable prior-year period. However, 2011 and 2010 recorded sales growth of over 5%. (more)
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