Facebook (FB) is Doomed: Forrester Says Ads Tell a Sad Story

Forrester, the respected market research group, has just published a brutal report on Facebook (FB) based on a survey of 395 marketing executives. The conclusion: "Facebook creates less business value than any other digital marketing opportunity ... [so] ... Don’t dedicate a paid ad budget for Facebook."
Facebook responded that the report was "illogical and ... irresponsible."
The research company published a blog post discussing the report here. But we've seen the full report, and it's grim reading for Facebook. The social network ranked last among a range of online tactics that 395 executives were asked to choose from:

Forrester Analyst Nate Elliott concludes:

Facebook creates less business value than any other digital marketing opportunity. We asked 395 executives from the US, the UK, and Canada how satisfied they were with the business value they get from 13 different online marketing sites and tactics. You’d expect a site boasting the largest audience and the biggest collection of data to fare well. But we found that Facebook offered less value than anything else on our list .... The least valuable tactic within Facebook? Those paid ads onto which Facebook has shifted focus. (more)

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