Green Mountain Coffee Roasters, Inc. engages in the specialty coffee
and coffeemaker businesses in the United States and Canada. It sources,
produces, and sells approximately 225 varieties of coffee, cocoa, teas,
and other beverages in K-Cup and Vue single serve packs; and coffee in
traditional packaging, including whole bean and ground coffee selections
in bags, and ground coffee in fractional packs. The company sells these
products to supermarkets, club stores, and convenience stores;
restaurant and hospitality industries; and office coffee distributors,
as well as directly to consumers through its Website. It also sells
at-home and away-from-home single cup brewers; accessories; brewing
equipment; and coffee, tea, hot cocoa, and other beverages in single
serve packs to retailers, department stores, and mass merchandisers, as
well as directly to consumers. In addition, the company produces and
sells other specialty beverages, including hot apple ciders, hot and
iced teas, iced coffees, iced fruit brews, hot cocoa, and other
dairy-based beverages in single serve packs. Green Mountain Coffee
Roasters, Inc. was founded in 1981 and is based in Waterbury, Vermont.
To review Green Mountain's stock, please take a look at the 1-year
chart of GMCR (Green Mountain Coffee Roasters, Inc.) below with my added
notations:
After trading sideways for about (3) months, GMCR formed a solid
resistance at $82 (green). That previous resistance was a 52-week high
breakout when the stock broke up through it, and now it should act as
support if the stock were to pull back down to it. In addition, the
stock has been climbing a long trendline of support (blue) since
January. If GMCR were to fall below $82, that trendline would be the
next major level of support.
The Tale of the Tape: GMCR has a potential $82 level
of support and uptrend line to watch. A long trade could be made on a
pullback down to $82. A break below that level would bring the up
trending support into focus for the next long trade.
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