Brookdale Senior Living, Inc. owns and operates senior living
communities in the United States. It operates in six segments. The
Retirement Centers segment owns or leases communities comprising
independent living and assisted living units in a single community that
are primarily designed for middle to upper income senior citizens. The
Assisted Living segment owns or leases communities consisting of
freestanding, multi-story communities, and freestanding single story
communities, which offer housing and 24-hour assistance to mid-acuity
frail and elderly residents. The CCRCs-Rental segment owns or leases
communities that offer various living arrangements and services to
accommodate physical ability and health. The CCRCs-Entry Fee segment
allows residents in the independent living apartment units to pay a
one-time upfront entrance fee to use certain amenities and services. The
Innovative Senior Care segment provides outpatient therapy, home
health, and hospice services to residents of its communities and other
senior living communities. The Management Services segment operates
third party communities under the management agreements.
To review Brookdale's stock, please take a look at the 1-year chart
of BKD (Brookdale Senior Living, Inc.) below with my added notations:
BKD has been trading sideways for the majority of the year. The stock
has also created a $30 resistance (teal) and a major support level at
$26 (brown) during that period of time. A break through the $30
resistance would also be a new 52-week high for the stock and should
mean higher prices ahead. One last thing to notice: If the stock pulls
back first to prepare to break higher, the level of $28 (blue) could act
as support.
The Tale of the Tape: BKD has a 52-week high
resistance at $30. A long trade could be entered on a break through that
level or on a pullback to $28. If a test of $28 doesn't hold, a fall to
$26 would also provide a long opportunity. If the stock breaks below
$26, a short trade should be entered.
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