Monday, March 25, 2013

Bankrate Inc (NYSE: RATE)

Bankrate, Inc. publishes, aggregates, and distributes personal finance content on the Internet. The company distributes its content and rate information through its online network consisting of Bankrate.com, its flagship Website that aggregates rate information on approximately 300 financial products, and other personal finance Websites; provides Web services to approximately 75 co-branded partners comprising personal finance sites on the Internet; and licenses editorial content to approximately 100 newspapers on a daily basis. Its products and services include providing information on rates for various types of mortgages, home lending, and refinancing options; original articles that cover topics, such as trends in housing markets and refinancing perspectives; and rate information on various deposit products that comprise money market accounts, savings accounts, and certificates of deposit, as well as online analytic tools to calculate investment value using customized inputs. The company also offers insurance quotes for auto, business, home, life, health, and long-term care. In addition, it provides credit card information and comparison capabilities, and allows consumers to search for cards; and information on retirement, taxes, auto, and debt management.
To analyze Bankrate's stock for potential trading opportunities, please take a look at the 1-year chart of RATE (Bankrate, Inc.) below with my added notations:
1-year chart of RATE (Bankrate, Inc.) RATE has been trending sideways for the last (5) months. As the stock has bounced along, it has formed a couple of key price levels to watch. The first is the $10 level (blue) that has acted as support on a couple of occasions. The other is the $12 level (red) that RATE is currently trading just above and should act as support on any pullbacks.
The Tale of the Tape: RATE's main level to watch at this time is $12. A long position could be entered at the $12 support with a stop placed below that level. A short play could be made on a break below $12 with an expectation of a fall back down to the $10 level.

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