Even the most pessimistic estimates project 400 million units being
shipped in 2013. This is up from a little more than 50 million in 2006.
This high demand has launched a marketing war between the various handset makers. Leaders in the space -- Apple (Nasdaq: AAPL), Samsung (OTC: SSNLF) and Nokia (NYSE: NOK) -- spend billions on research and development, and marketing efforts to create and popularize the next hot smartphone.
They know that by gaining the loyalty of customers, it's likely
that they will remain customers for life, creating a long-term income
stream.
While people can make money by investing directly into the
smartphone makers, savvy investors can step above the market share war
and profit handsomely. (more)
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