Monday, September 24, 2012

Vera Bradley, Inc. (NASDAQ: VRA)

Vera Bradley, Inc., through its subsidiary, Vera Bradley Designs, Inc., engages in the design, production, marketing, and retail of stylish and functional accessories for women under the Vera Bradley brand. Its products include a range of handbags, accessories, and travel and leisure items. The company sells its products to specialty retailers primarily in the United States, as well as to national retailers and third party e-commerce sites. As of January 28, 2012, it sold its products directly through 48 full-price stores and 8 outlet stores in the United States; 7 pop-up stores in Japan; Websites, including verabradley.com and verabradley.co.jp; and an annual outlet sale in Fort Wayne, Indiana. The company was founded in 1982 and is headquartered in Fort Wayne, Indiana.

To review Vera's stock for potential trading opportunities, please take a look at the 1-year chart of VRA (Vera Bradley, Inc.) below with my added notations:

1-year chart of VRA (Vera Bradley, Inc.)


VRA had been trending lower since October of last year and appears to have bottomed out in June. Over the last (4) months the stock has established two important price levels worth watching: The $20 support level (blue) and the common resistance level (red) at $25. The stock is currently sitting right below its resistance.

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