Thursday, September 27, 2012

The Death of the American Teenager

by Justin O’Connell, Dollar Vigilante:
When in 1994 Business Week exclaimed “They’re back!” about teenagers, the United States was a different place.  Their baby boomer parents could afford teenagers buying pizzas, going to concerts, purchasing clothes, cosmetics, CDs, cars and computer games like never before.  Today, the country is stricken by poverty, as 50% of the population sits at or below the poverty line.  Since the market collapse in 2008, while pundits and “authorities” pushed dope-like propaganda about “Greenshoots” and the “Recovery” incomes fell more than ever in American history.
The teenager in 1994 was an advertiser’s wet dream – a consumer group with loads of free time and the disposable income of their parents to pursue a life leisure. In 2012, it had fallen to the wayside, a battered corpse of diminishing returns as the teenager went from worrying about social norms to lamenting public education and work as a teenager..
Although the teenager declined in numbers from 1977-1992, starting in the mid nineties it began to ride a population crest that guaranteed young adults the spotlight in American consumer culture. After all, the teenagers’ most valuable purpose is to be a blank slate and a consumer or so popular mythology sways us to believe.
Read More @ DollarVigilante.com

No comments:

Post a Comment