American consumers will begin to show their true colors when they make an appearance at their favorite mall or retail outlet this Black Friday - the official kick-off to the holiday shopping season. The Friday after Thanksgiving marks the day when many retailers can count on high store traffic as consumers hit shopping malls and web sites around the country. The big question this year is whether or not the American consumer will show up on Black Friday.
Investors of all stripes should be cognizant of what the consumer is doing right now, and soon the data will reveal exactly how financially healthy American's really are. I believe we'll see a stronger consumer emerge this Friday, and while I think they'll be looking for value, I also expect they'll be looking to loosen the purse strings a little bit.
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