There is a lot of appeal for low priced stocks to individual investors. Just from a feel good point of view, it can be more satisfying to buy 500 shares of a $10 stock than 66 shares of a $75 per share stock, even if your outlay is pretty much the same. Besides the satisfaction of owning a lot of shares, there are some valid total-return focused reasons for investors to seek out low priced stocks. (more)
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