This IPO is Expected to Soar

We’ve all seen the red, white, and blue hot air balloons, the readily recognizable logo of real estate brokerage giant Re/Max.

Now that the U.S. real estate market has been ballooning itself, Re/Max has decided it’s time to launch an IPO for a listing on the NYSE.

But after 40 years of running a very successful realty agency as a private company, why go public now?

What is behind Re/Max’s decision? Might our portfolios get a lift from its expanding business?
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