The auto industry is highly concentrated. The top 10 global automakers
account for roughly 80% of the worldwide production and nearly 90% of
total vehicles sold in the U.S.
In January 2013, General Motors Company (GM - Analyst Report) led with an 18.7% market share in the U.S., followed by Ford Motor Co. (F - Analyst Report) with a 15.9% market share, Toyota Motors Corp. (TM - Analyst Report) with a 15.1% market share, Chrysler-Fiat with a 11.3% market share, and Honda Motor Co. (HMC - Analyst Report) and Nissan Motor Co. (NSANY - Analyst Report) at the last spots with 9.0% and 7.8% market shares, respectively.
Toyota recaptured the sales crown from General Motors by selling 9.75
million vehicles globally in 2012, which exceeded GM’s sales of 9.29
million vehicles. Germany ’s Volkswagen AG (VLKAY)
came third with sales of 9.07 million vehicles for the year. Toyota’s
victory can be attributed to its impressive product lineups and
marketing initiatives.
Toyota lost its No.1 position to GM in 2011 after gaining the title
from GM in 2008. The loss of crown was driven by declining reputation
due to a series of safety recalls as well as negative impact from
natural disasters in Japan and Thailand in 2011. However, the automaker
had vowed to regain the top position by increasing its dependence on the
non-U.S. markets, especially the high growth emerging markets. (more)
Please bookmark us
No comments:
Post a Comment