The BRIC
countries - Brazil, Russia, India and China - often dominate headlines,
and for good reason. With over 2.8 billion people between them (more
than 40% of the world's population), the room for growth in these
developing economies has businesses salivating at any opportunity to put
their products in the hands of new consumers brimming with cash.
Investors too have been watching these emerging economies as dominant
forces in the next 50 years. The recent admission of South Africa gives
the group presence on three continents (Africa, Asia and South America),
as well as a looming presence in Eastern Europe, thanks to Russia.
At first blush, South Africa seems like a strange addition to the group.
It isn't ranked in the top 10 countries in terms of population as its
fellow members are, its land area isn't as large, and its gross domestic product
(GDP) is a quarter of Russia's ($1.45 trillion to $357 billion). The
move may be part of a greater BRIC strategy to get on the good side of a
country in a rapidly developing continent, since Brazil, Russia, India
and China all have economic ties to Africa that they want to entrench.
The population in the Southern Africa region, in which South Africa is
considered the gateway country, represents 20% of Africa's current total
population of nearly 1 billion people. Among its peers, South Africa is
considered to be the most developed country, has greater political
stability and is considered less corrupt (according to Transparency
International).
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