Wednesday, December 23, 2009

Forget the Happy Talk: Longer, Deeper Recession Lies Ahead, Execs Warn

If you google “recession easing,” you will find articles all the way back to April quoting Federal Reserve Chairman Ben Bernanke as saying that the recession is easing, and that the economy is “improving modestly.” Newspapers and TV news programs too, on their own, have run rose-tinged stories about how things are bad but getting better.

Spins get put on every hint of good news, as when last month “only” 11,000 jobs were lost (a story that was quickly followed by an “unexpected” jump in new unemployment claims by 474,000 in early December).

What didn’t get widely reported was a report by the Association of Financial Professionals, a trade association that includes CFOs, treasurers, comptrollers, and risk managers of mid-sized and large corporations, which asked over 1000 of these executives the question: “When do you expect your company to begin hiring again?” (more)

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