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Handbag and accessory maker Coach (NYSE: COH), one of the best-known names in high-end fashion, has also been one of the best-performing stocks in the bull market that started in 2009. From its bear market lows, COH gained 599% before peaking in March.
Since then, the stock has pulled back and is trading 30% below its all-time highs. The chart below shows that the price could be headed even lower in the short term.

Despite the stock's recent struggles, Coach is still a great company for the long term. And at the right price, this stock is a buy. But right now it looks like it is a little too early. I think the holiday shopping season could lead to an additional sell-off in the stock that would push COH shares down to where I would like to buy them.
As you can see in the chart below, since COH peaked, competitor Michael Kors (NYSE: KORS) has been a market leader. The two companies are competing for many of the same customers, a demographic group that marketers call "aspirational consumers" who have limited discretionary income but want high-quality products. If KORS sees strong sales this holiday season, that revenue could come partly from customers choosing Michael Kors products over similar products that are available from Coach. But these customers often rotate between brands, and eventually they should return to Coach.  (more)