Mobile devices have become like extensions of us. Through smartphones, we can instantly connect to the world, no matter where we are or what we're doing.
Perhaps not surprisingly, we spend about 10% of our time on our mobile devices, according to a 2010 study conducted by eMarketer. By the end of 2012, industry analysts expect the time we spend on our phones and tablets will double, or even triple from those levels.
Yet, in 2010, the amount spent advertising on mobile devices accounted for just 0.9% of all total ad dollars.
This picture is quickly changing, however. Advertising targeted for mobile devices -- known as mobile advertising -- is now the most rapidly growing segment of the ad industry!
According to research by the Interactive Advertising Bureau (IAB) and Strategy Analytics, a firm which tracks industry data, spending on mobile ads topped over $5.3 billion last year. By the end of 2012, it's expected to more than double from those levels, becoming a $11.6 billion industry. (more)