Bankrate, Inc. publishes, aggregates, and distributes personal
finance content on the Internet. The company distributes its content and
rate information through its online network consisting of Bankrate.com,
its flagship Website that aggregates rate information on approximately
300 financial products, and other personal finance Websites; provides
Web services to approximately 75 co-branded partners comprising personal
finance sites on the Internet; and licenses editorial content to
approximately 100 newspapers on a daily basis. Its products and services
include providing information on rates for various types of mortgages,
home lending, and refinancing options; original articles that cover
topics, such as trends in housing markets and refinancing perspectives;
and rate information on various deposit products that comprise money
market accounts, savings accounts, and certificates of deposit, as well
as online analytic tools to calculate investment value using customized
inputs. The company also offers insurance quotes for auto, business,
home, life, health, and long-term care. In addition, it provides credit
card information and comparison capabilities, and allows consumers to
search for cards; and information on retirement, taxes, auto, and debt
management.
To analyze Bankrate's stock for potential trading opportunities,
please take a look at the 1-year chart of RATE (Bankrate, Inc.) below
with my added notations:
RATE has been trending sideways for the last (5) months. As the stock
has bounced along, it has formed a couple of key price levels to watch.
The first is the $10 level (blue) that has acted as support on a couple
of occasions. The other is the $12 level (red) that RATE is currently
trading just above and should act as support on any pullbacks.
The Tale of the Tape: RATE's main level to watch at
this time is $12. A long position could be entered at the $12 support
with a stop placed below that level. A short play could be made on a
break below $12 with an expectation of a fall back down to the $10
level.
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