Thursday, December 18, 2014

Now Is the Right Time to Buy Google Stock: Here Is Why - GOOG

Investors are not very excited about Google (NASDAQ: GOOG  ) (NASDAQ: GOOGL  ) stock lately: Shares of the search powerhouse have fallen by 13% from their highs of the year, as the company delivered disappointing results for the last quarter and investors are becoming increasingly worried about the competitive risk that Facebook (NASDAQ: FB  ) represents.
On the other hand, Google is still a rock-solid player in the much promising online advertising industry, and current valuation looks like an attractive entry point in such a profitable growth company.
The challenges
The online advertising industry is inherently dynamic, and it's gone through important changes over the last several years. The mobile computing revolution is offering enormous potential for growth, as global consumers are spending an increasing amount of their time online via multiple screens. However, growing supply is having a negative impact on ad prices, which is a negative factor for Google. (more)

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