Tuesday, August 19, 2014

Nordstrom, Inc. (NYSE: JWN)

Nordstrom, Inc., a fashion specialty retailer, offers apparel, shoes, cosmetics, and accessories for women, men, and children in the United States. It operates in two segments, Retail and Credit. The Retail segment offers a selection of brand name and private label merchandise. This segment sells its products through various channels; online private sale subsidiary, HauteLook, Inc, as well as online store, Nordstrom.com; and catalog sale. As of July 30, 2014, this segment operated 271 stores, including 117 full-line stores, 151 Nordstrom Racks, 2 Jeffrey boutiques, and 1 clearance store in 36 states. The Credit segment operates Nordstrom fsb, a federal savings bank, which provides a private label credit card, two Nordstrom VISA credit cards, and a debit card. Its credit and debit cards feature a shopping-based loyalty program.
Take a look at the 1-year chart of Nordstrom (NYSE: JWN) with my added notations:
1-year chart of Nordstrom (NYSE: JWN)
JWN has been trading sideways for the last 3 months. Over that period of time the stock has formed a resistance level near $70 (red). In addition, JWN has also created a level of support at around $67 (green). At some point the stock will have to break one of the two levels that the sideways consolidation has created.

The Tale of the Tape: JWN has a support area near $67) and a resistance area around $70. The possible long positions on the stock would be either on a pullback to $67, or on a breakout above $70. The ideal short opportunity would be on a break below $67.
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